articles on how to persuade a customer
Examples Of How To Persuade A Customer To Buy A Product
10:38 AM
Jordan Belfort: Sell me this pen.
Brad: Write me your name on this napkin.
Jordan Belfort: I can't, I don't have a pen.
Brad: There you go, it's a matter of supply and demand.
The above scene is from "The Wolf of Wall Street" movie, it's one of my favorite movie. And this particular scene is where I had that "aha" moment when I'm thinking of my online marketing business.
It's all about knowing how to make that sale. And the key is through AQAL = ask questions and listen
After which you RESPOND to their needs and wants. The best salespeople ask more questions and listen effectively.
Below is an example of how to persuade a customer to buy a product (example: a pen)
He actually did more than AQAL, he also utilized the following
1. Scarcity
2. Overcoming Objections (ex. Money Back Guarantee)
3. Personalized service
"Cialdini’s final principle is the principle of scarcity, which states that people are highly motivated by the thought that they might lose out on something. Call it the Eternal Teenager Principle: if someone tells you that you can’t have it - boy, do you want it. This is probably the one I’m the biggest sucker for, personally.
Marketers trigger this effect by using all kinds of tactics to suggest that products (or low prices) might soon be gone, or that someone is trying to keep this product off the market."
Brad: Write me your name on this napkin.
Jordan Belfort: I can't, I don't have a pen.
Brad: There you go, it's a matter of supply and demand.
The above scene is from "The Wolf of Wall Street" movie, it's one of my favorite movie. And this particular scene is where I had that "aha" moment when I'm thinking of my online marketing business.
It's all about knowing how to make that sale. And the key is through AQAL = ask questions and listen
After which you RESPOND to their needs and wants. The best salespeople ask more questions and listen effectively.
Below is an example of how to persuade a customer to buy a product (example: a pen)
He actually did more than AQAL, he also utilized the following
1. Scarcity
2. Overcoming Objections (ex. Money Back Guarantee)
3. Personalized service
Scarcity
People want things that they can't have or are in scarce in quantity. This technique is being used in marketing and in personal branding. Making yourself scarce or "unavailable" makes you more wanted. This is true especially in sales marketing."Cialdini’s final principle is the principle of scarcity, which states that people are highly motivated by the thought that they might lose out on something. Call it the Eternal Teenager Principle: if someone tells you that you can’t have it - boy, do you want it. This is probably the one I’m the biggest sucker for, personally.
Marketers trigger this effect by using all kinds of tactics to suggest that products (or low prices) might soon be gone, or that someone is trying to keep this product off the market."
Excerpt from <http://www.shopify.com>
Overcoming Sales Objections
You need to be ready, even before you make the sales, in overcoming sales objections. Examples are budget, not ready, need permission from someone. Below are some good tips.
"As a sales professional, it’s absolutely necessary to understand and be prepared for the most common sales objections.
Knowing every detail and feature of your product/service is important, but getting down into the true core of the customer's objection is equallly crucial. Respectfully ask your buyer open-ended questions that probe deeper into the true core of their objection.
With an understanding of your customer's wants and needs and your product's offerings, you are armed to tackle any objection based on budget, authority, need, time, and value.
Above all, remember that your goal is to convince the potential buyer that they can’t, or shouldn’t, live without your product or service. The art of sales is inherently associated with objections, but most can be overcome by building a sense of credibility, trust, and re-framing the way your buyer sees what you're selling. When it comes down to it, sales is about showing the product/service at the angle that's best-suited to the conversation."
Read more from <https://www.salesforce.com/>
Personalization
Who doesn't want to receive a gift that is made specifically for you? The same is true when selling something. You want to customize your service, your approach and if possible your product to your target customer.
"Personalization is like someone giving you a fitted baseball cap with your favorite team’s logo on the front and your initials stitched in on the side.
In contrast, non-personalization is like someone giving you a one-size-fits-all baseball cap with some team you hate’s logo on the front. No initials. No consideration for your preferences whatsoever. It's like the person who gave it to you bought a 48-pack of baseball caps on Amazon and you were just one of the many “lucky" recipients."
You can read more on <http://blog.hubspot.com/>
Tell us how you persuade your customers to buy your product!
