Jordan Belfort: Sell me this pen.
Brad: Write me your name on this napkin.
Jordan Belfort: I can't, I don't have a pen.
Brad: There you go, it's a matter of supply and demand.

The above scene is from "The Wolf of Wall Street" movie, it's one of my favorite movie. And this particular scene is where I had that "aha" moment when I'm thinking of my online marketing business.

It's all about knowing how to make that sale. And the key is through AQAL = ask questions and listen
After which you RESPOND to their needs and wants. The best salespeople ask more questions and listen effectively.

Below is an example of how to persuade a customer to buy a product (example: a pen)


He actually did more than AQAL, he also utilized the following
1. Scarcity
2. Overcoming Objections (ex. Money Back Guarantee)
3. Personalized service

Scarcity

People want things that they can't have or are in scarce in quantity. This technique is being used in marketing and in personal branding. Making yourself scarce or "unavailable" makes you more wanted. This is true especially in sales marketing.

"Cialdini’s final principle is the principle of scarcity, which states that people are highly motivated by the thought that they might lose out on something. Call it the Eternal Teenager Principle: if someone tells you that you can’t have it - boy, do you want it. This is probably the one I’m the biggest sucker for, personally.

Marketers trigger this effect by using all kinds of tactics to suggest that products (or low prices) might soon be gone, or that someone is trying to keep this product off the market."